July 17, 2017
June 17, 2017
Finding people who suffer from certain acute conditions isn’t easy. Until recently, healthcare marketers had to cast a wide net through broad reach media to ensure they connected niche audiences with their message. Digital advertising changed the game by facilitating targeting of key audiences, but programmatic has taken this to the next level—empowering marketers to get more specific than ever in delivering the right message to the right audience at the right time.