November 17, 2015
November 17, 2015
Attributes 1,072 Percent Revenue Growth to Strong Team, Strategic Partnerships and Product Development
“PulsePoint, a global programmatic advertising platform, today announced it ranked 84th on Deloitte’s Technology Fast 500™ list, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. PulsePoint has achieved 1,072 percent revenue growth since 2011 and has transacted over 800 billion biddable impressions across its industry-leading programmatic ad platform in 2014, while achieving strong profitability and solid cash flow.
This past year, PulsePoint launched the industry’s first programmatic content marketing platform, which leverages its programmatic capabilities for delivering both article-based and video-based content marketing for brands to publishers. The company also launched a native programmatic direct offering, which allows advertisers to deliver full-funnel brand experiences across native, social and display inventory at scale and a Real-Time Bidding (RTB) mobile marketplace with guaranteed higher CPM rates for premium publishers and cross-device targeting capabilities. PulsePoint plans to expand its mobile offering to mobile in-app and mobile native inventory by the end of 2015.
PulsePoint’s Chief Executive Officer, Sloan Gaon, credits the strong team, strategic partnerships and product development with the company’s 1,072 percent revenue growth. .
"I’m proud of our entire team on this notable achievement. We began our mission three years ago to change advertising as we know it by ‘making ads matter.’ The evolution of our programmatic platform coupled together with our content marketing distribution platform, is just the beginning of how we will achieve this mission,” said Gaon.Chief Operating Officer Darline Jean, added, "It's an honor to make Deloitte's list, and we celebrate with everyone recognized. Much of PulsePoint’s growth can be attributed to the strength of our innovative team and key strategic initiatives, such as the onboarding of premium supply partners, enhanced inventory quality measures and the launch of new products. PulsePoint is poised to lead the industry forward and deliver new standards of quality, transparency and efficiency for our partners."
About Deloitte’s 2015 Technology Fast 500™
Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014. In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.
PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint Platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco, CA and London, England.