PRIVATE MARKETPLACES

Custom inventory packages offer high performance at scale, first priority to premium inventory, flexible pricing and granular targeting.

Combine the safety and control of direct-publisher transactions with the audience-targeting efficiency of programmatic buying to deliver better viewability, engagement, contextual relevance, and overall brand safety.

ADveRtisers PRIVATE MARKETPLACES

Private Marketplace Benefits

STANDARD & CUSTOM DEALS VIA DEAL ID

Tailor buying criteria to best meet campaign objectives – customize parameters by audience interest, content verticals, creative formats, ad placements and viewability.

PREFERRED ACCESS TO
INVENTORY VIA DEAL ID

Gain first look at premium placements, audiences and domains, all at a pre-determined rate.

CONTEXTUAL & SENTIMENT TARGETING

Increase ad relevancy and positive brand association by targeting or blocking content at the page, category or sentiment level.

BRAND SAFE & QUALITY PLACEMENTS

Ensure viewability and quality supply with predictive technology solutions designed to minimize waste, increase ROI and protect your brand.

SCALE AUDIENCE REACH BEYOND THE COOKIE

Find and target your audience beyond 1st and 3rd party cookie pools across any screen.

HIGH-IMPACT BRAND
EXPERIENCES

Find and target your audience beyond 1st and 3rd party cookie pools across any screen.

VIEWABLE IMPRESSIONS (vCPM)

Minimize waste and increase ROI with predictive technology that allows you to target and buy on a vCPM basis – so you only pay for in-view impressions.

CHANNELS

Display

High Impact

Native

In-App

Video

Mobile Web

BRAND SAFETY

PulsePoint's holistic approach ensures that campaigns are delivered to audiences within relevant, brand safe contextual environments. Quality ratings are based upon an analysis of overall effectiveness assessing viewability, fraud, engagement, domain masking, network & inventory scores in compliance with recognized industry standards.

Human & Machine Monitoring

Human & Machine Monitoring

We personally vet every new partner to ensure they adhere to our standards.

Global Black & White List

GLOBAL BLACK & WHITE LIST

Domain-level site list(s) are dynamically matched against Global Black & White lists 24/7.

NINE PROPRIETARY QUALITY FILTERS

NINE PROPRIETARY QUALITY FILTERS

Proprietary traffic quality filters that scan and block "suspicious traffic traits."

CONTENT FILTERS (E.G. ALCOHOL)

CONTENT FILTERS (E.G. ALCOHOL)

Proprietary and third party tools to block certain categories of content.

SENTIMENT TARGETING

SENTIMENT TARGETING

Key word sentiment blocking - positive or negative.

ADWARE  DETECTION

ADWARE DETECTION

Sophisticated detection and blocking of malicious code.

3RD PARTY VERIFICATION PARTNERS

Brand Safety Policy
x

Pub Etiquette
Proper Conduct for a Programmatic Age
Advertiser Edition

Programmatic can get complicated, but as in life, a few clear rules of thumb can steer you in the right direction… in most situations.

Learn How To Become A Proper Advertiser

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